diff --git a/scripts/playbook.py b/scripts/playbook.py
index 87afb293..6bdbfdd5 100644
--- a/scripts/playbook.py
+++ b/scripts/playbook.py
@@ -721,9 +721,56 @@ def sync_agents_template(context: dict) -> int:
         date_value,
         playbook_scripts,
     )
+    sync_claude_md(project_root)
     return 0
 
 
+_CLAUDE_BLOCK_START = "<!-- playbook:claude:start -->"
+_CLAUDE_BLOCK_END = "<!-- playbook:claude:end -->"
+
+
+def sync_claude_md(project_root: Path) -> None:
+    claude_md = project_root / "CLAUDE.md"
+    if not claude_md.exists():
+        return
+
+    block_lines = [
+        _CLAUDE_BLOCK_START,
+        "",
+        "@AGENTS.md",
+        "@AGENT_RULES.md",
+        "",
+        _CLAUDE_BLOCK_END,
+    ]
+
+    text = claude_md.read_text(encoding="utf-8")
+
+    if _CLAUDE_BLOCK_START in text:
+        lines = text.splitlines()
+        updated: list[str] = []
+        in_block = False
+        replaced = False
+        for line in lines:
+            if not replaced and line.strip() == _CLAUDE_BLOCK_START:
+                updated.extend(block_lines)
+                in_block = True
+                replaced = True
+                continue
+            if in_block:
+                if line.strip() == _CLAUDE_BLOCK_END:
+                    in_block = False
+                continue
+            updated.append(line)
+        claude_md.write_text("\n".join(updated) + "\n", encoding="utf-8")
+        log("Updated CLAUDE.md (playbook block).")
+    elif "@AGENTS.md" in text:
+        log("Skip: CLAUDE.md already references AGENTS.md")
+    else:
+        appended = text.rstrip("\n") + "\n\n" + "\n".join(block_lines) + "\n"
+        claude_md.write_text(appended, encoding="utf-8")
+        log("Appended playbook block to CLAUDE.md")
+
+
 def should_sync_agents(config: dict) -> bool:
     for key in ("sync_rules", "sync_memory_bank", "sync_prompts", "sync_standards"):
         if key in config:
diff --git a/tests/cli/test_playbook_cli.py b/tests/cli/test_playbook_cli.py
index a44a0d9d..ac7d739f 100644
--- a/tests/cli/test_playbook_cli.py
+++ b/tests/cli/test_playbook_cli.py
@@ -487,5 +487,101 @@ skills = ["style-cleanup"]
                 root, agents_home, f"{CUSTOM_DEPLOY_ROOT}/docs"
             )
 
+    def test_sync_claude_md_skips_when_no_claude_md(self):
+        with tempfile.TemporaryDirectory() as tmp_dir:
+            config_body = f"""
+[playbook]
+project_root = "{tmp_dir}"
+deploy_root = "{CUSTOM_DEPLOY_ROOT}"
+
+[sync_memory_bank]
+project_name = "Demo"
+"""
+            config_path = Path(tmp_dir) / "playbook.toml"
+            config_path.write_text(config_body, encoding="utf-8")
+
+            result = run_cli("-config", str(config_path))
+
+            self.assertEqual(result.returncode, 0)
+            self.assertFalse((Path(tmp_dir) / "CLAUDE.md").exists())
+
+    def test_sync_claude_md_appends_block_to_existing_claude_md(self):
+        with tempfile.TemporaryDirectory() as tmp_dir:
+            claude_md = Path(tmp_dir) / "CLAUDE.md"
+            claude_md.write_text("# My project\n\nSome existing content.\n", encoding="utf-8")
+
+            config_body = f"""
+[playbook]
+project_root = "{tmp_dir}"
+deploy_root = "{CUSTOM_DEPLOY_ROOT}"
+
+[sync_memory_bank]
+project_name = "Demo"
+"""
+            config_path = Path(tmp_dir) / "playbook.toml"
+            config_path.write_text(config_body, encoding="utf-8")
+
+            result = run_cli("-config", str(config_path))
+
+            self.assertEqual(result.returncode, 0)
+            text = claude_md.read_text(encoding="utf-8")
+            self.assertIn("@AGENTS.md", text)
+            self.assertIn("@AGENT_RULES.md", text)
+            self.assertIn("<!-- playbook:claude:start -->", text)
+            self.assertIn("Some existing content.", text)
+
+    def test_sync_claude_md_updates_existing_block(self):
+        with tempfile.TemporaryDirectory() as tmp_dir:
+            claude_md = Path(tmp_dir) / "CLAUDE.md"
+            claude_md.write_text(
+                "# My project\n\n"
+                "<!-- playbook:claude:start -->\n"
+                "@AGENTS.md\n"
+                "<!-- playbook:claude:end -->\n",
+                encoding="utf-8",
+            )
+
+            config_body = f"""
+[playbook]
+project_root = "{tmp_dir}"
+deploy_root = "{CUSTOM_DEPLOY_ROOT}"
+
+[sync_memory_bank]
+project_name = "Demo"
+"""
+            config_path = Path(tmp_dir) / "playbook.toml"
+            config_path.write_text(config_body, encoding="utf-8")
+
+            result = run_cli("-config", str(config_path))
+
+            self.assertEqual(result.returncode, 0)
+            text = claude_md.read_text(encoding="utf-8")
+            self.assertIn("@AGENTS.md", text)
+            self.assertIn("@AGENT_RULES.md", text)
+            self.assertEqual(text.count("<!-- playbook:claude:start -->"), 1)
+
+    def test_sync_claude_md_skips_when_already_references_agents(self):
+        with tempfile.TemporaryDirectory() as tmp_dir:
+            claude_md = Path(tmp_dir) / "CLAUDE.md"
+            original = "# My project\n\n@AGENTS.md\n"
+            claude_md.write_text(original, encoding="utf-8")
+
+            config_body = f"""
+[playbook]
+project_root = "{tmp_dir}"
+deploy_root = "{CUSTOM_DEPLOY_ROOT}"
+
+[sync_memory_bank]
+project_name = "Demo"
+"""
+            config_path = Path(tmp_dir) / "playbook.toml"
+            config_path.write_text(config_body, encoding="utf-8")
+
+            result = run_cli("-config", str(config_path))
+
+            self.assertEqual(result.returncode, 0)
+            self.assertEqual(claude_md.read_text(encoding="utf-8"), original)
+
+
 if __name__ == "__main__":
     unittest.main()