No,Pattern Name,Keywords,Section Order,Primary CTA Placement,Color Strategy,Recommended Effects,Conversion Optimization,Pattern ID,Aliases
1,Hero + Features + CTA,"hero, hero-centric, hero-centric design, features, feature-rich, feature-rich showcase, cta, call-to-action",Hero with headline/image > Value prop > Key features (3-5) > CTA section > Footer,Hero (sticky) + Bottom,Hero: Brand primary or vibrant. Features: Card bg #FAFAFA. CTA: Contrasting accent color,"Hero parallax, feature card hover lift, CTA glow on hover","Deep CTA placement. For CTA label text, verify at least 4.5:1 against the button fill; use 7:1 only when the product explicitly targets AAA normal-text contrast. Keep focus and component boundaries independently visible. Disable hero parallax under reduced motion and render its static final state.",hero-features-cta,
2,Hero + Testimonials + CTA,"hero, testimonials, social-proof, social-proof-focused, social proof focused, trust, reviews, cta, carousel accessibility, keyboard accessible carousel, pause auto rotation, reduced motion final state",Hero > Problem statement > Solution overview > Testimonials carousel > CTA,Hero (sticky) + Post-testimonials,"Hero: Brand color. Testimonials: Light bg #F5F5F5. Quotes: Italic, muted color #666. CTA: Vibrant","Testimonial carousel slide animations, quote marks animations, avatar fade-in","Social proof before CTA. Use a concise set of verified testimonials with photo, name, and role. CTA after social proof. Provide previous/next and pause controls; stop rotation on focus, hover, and reduced motion; announce slide position. Previous/next buttons and keyboard controls must expose every slide without dragging.",hero-testimonials-cta,Conversion-Optimized + Social Proof|Feature-Rich + Social Proof|Feature-Rich Showcase + Social Proof|Hero-Centric + Social Proof|Minimal & Direct + Social Proof|Social Proof + Conversion|Social Proof + Feature-Rich|Social Proof-Focused|Social Proof-Focused + Conversion|Social Proof-Focused + Feature-Rich|Storytelling + Social Proof|Storytelling-Driven + Social Proof
3,Product Demo + Features,"demo, product-demo, features, showcase, interactive, interactive-product-demo, interactive product demo",Hero > Product video/mockup (center) > Feature breakdown per section > Comparison (optional) > CTA,Video center + CTA right/bottom,Video surround: Brand color overlay. Features: Icon color #0080FF. Text: Dark #222,"Video play button pulse, feature scroll reveals, demo interaction highlights","Use an interactive demo only when it explains value better than static media. Provide captions, transcript, visible play/pause controls, and a non-video fallback; do not autoplay under reduced motion. Pause media when offscreen or hidden and keep the final product state available as static content.",product-demo-features,Conversion-Optimized + Demo|Feature-Rich Showcase + Demo|Feature-Rich Showcase + Interactive Demo|Interactive Demo + Feature-Rich|Interactive Demo + Minimal|Interactive Product Demo|Interactive Product Demo + Minimal|Interactive Product Demo + Social Proof|Interactive Product Demo + Storytelling|Minimal & Direct + Demo|Social Proof-Focused + Demo
4,Minimal Single Column,"minimal, simple, direct, minimal & direct, minimal-direct, single-column, clean",Hero headline > Short description > Benefit bullets (3 max) > CTA > Footer,"Center, large CTA button",Minimalist: Brand + white #FFFFFF + accent. Verify CTA label text against its button fill at 4.5:1 minimum; use 7:1 only for an explicit AAA normal-text target.,Minimal hover effects. Smooth scroll. CTA scale on hover (subtle),Single CTA focus. Large typography. Lots of whitespace. No nav clutter. Mobile-first.,minimal-single-column,Minimal & Direct
5,Funnel (3-Step Conversion),"funnel, conversion, conversion-optimized, conversion optimized, steps, wizard, onboarding",Hero > Step 1 (problem) > Step 2 (solution) > Step 3 (action) > CTA progression,Each step: mini-CTA. Final: main CTA,"Step colors: 1 (Red/Problem), 2 (Orange/Process), 3 (Green/Solution). CTA: Brand color","Step number animations, progress bar fill, step transitions smooth scroll",Progressive disclosure. Show only essential info per step. Use progress indicators. Multiple CTAs.,funnel-3-step-conversion,Conversion + Feature-Rich|Conversion-Optimized|Conversion-Optimized + Feature-Rich|Feature-Rich + Conversion|Hero-Centric + Conversion|Minimal & Direct + Conversion|Minimal + Conversion
6,Comparison Table + CTA,"comparison, table, compare, versus, cta",Hero > Problem intro > Comparison table (product vs competitors) > Pricing (optional) > CTA,Table: Right column. CTA: Below table,Table: Alternating rows (white/light grey). Your product: Highlight #FFFACD (light yellow) or green. Text: Dark,"Table row hover highlight, price toggle animations, feature checkmark animations",Use comparison to show unique value. Highlight your product row. Include 'free trial' in pricing row.,comparison-table-cta,
7,Lead Magnet + Form,"lead, form, signup, capture, email, magnet","Hero (benefit headline) > Lead magnet preview (ebook cover, checklist, etc) > Form (minimal fields) > CTA submit",Form CTA: Submit button,Lead magnet: Professional design. Form: Clean white bg. Inputs: Light border #CCCCCC. CTA: Brand color,"Form focus state animations, input validation animations, success confirmation animation",Ask only for information necessary to deliver the lead magnet. Preview its value and show submission progress.,lead-magnet-form,
8,Pricing Page + CTA,"pricing, plans, tiers, comparison, cta",Hero (pricing headline) > Price comparison cards > Feature comparison table > FAQ section > Final CTA,Each card: CTA button. Sticky CTA in nav,"Free: Grey, Starter: Blue, Pro: Green/Gold, Enterprise: Dark. Cards: 1px border, shadow","Price toggle animation (monthly/yearly), card comparison highlight, FAQ accordion open/close",Highlight the plan that matches the intended audience and show actual annual savings transparently. Use FAQs to address concerns.,pricing-page-cta,
9,Video-First Hero,"video, hero, media, visual, engaging",Hero with video background > Key features overlay > Benefits section > CTA,Overlay on video (center/bottom) + Bottom section,Use an overlay strong enough for text contrast. Brand accent for CTA. Light text only when the measured contrast passes.,"Video autoplay muted, parallax scroll, text fade-in on scroll",Use video only when it demonstrates value better than static media. Add captions for accessibility. Compress video for performance. Provide captions and a visible pause control; use a static poster when reduced motion is requested. Pause video when offscreen or hidden; the reduced-motion poster must preserve the final message and CTA.,video-first-hero,
10,Scroll-Triggered Storytelling,"storytelling, scroll, narrative, story, immersive",Intro hook > Chapter 1 (problem) > Chapter 2 (journey) > Chapter 3 (solution) > Climax CTA,End of each chapter (mini) + Final climax CTA,Progressive reveal. Each chapter has distinct color. Building intensity.,"ScrollTrigger animations, parallax layers, progressive disclosure, chapter transitions",Keep the narrative understandable without scroll-driven effects. Use progress indicator. Mobile: simplify animations. Keep DOM reading order complete; disable parallax and scroll-scrub under reduced motion. Pause scroll animation when offscreen or hidden and render each chapter in its final readable state under reduced motion.,scroll-triggered-storytelling,Storytelling + Data|Storytelling + Feature-Rich|Storytelling + Hero-Centric|Storytelling-Driven|Storytelling-Driven + Feature-Rich|Storytelling-Driven + Hero|Storytelling-Driven + Hero-Centric
11,AI Personalization Landing,"ai, personalization, smart, recommendation, dynamic",Dynamic hero (personalized) > Relevant features > Tailored testimonials > Smart CTA,Context-aware placement based on user segment,Adaptive based on user data. A/B test color variations per segment.,"Dynamic content swap, fade transitions, personalized product recommendations",Validate personalization with consent-aware product analytics. Requires analytics integration. Fallback for new users.,ai-personalization-landing,
12,Waitlist/Coming Soon,"waitlist, coming-soon, launch, early-access, notify, countdown accessibility, pause animation, reduced motion final state, verified waitlist count",Hero with countdown > Product teaser/preview > Email capture form > Social proof (waitlist count),Email form prominent (above fold) + Sticky form on scroll,Anticipation: Dark + accent highlights. Countdown in brand color. Urgency indicators.,"Countdown timer animation, email validation feedback, success confetti, social share buttons","Explain early-access benefits without fabricated scarcity. Show a waitlist count only when it is current, verified, and dated. Provide a static launch deadline, pause decorative countdown motion when offscreen/hidden, and render the final readable timer state under reduced motion. Email form and referral actions remain keyboard operable.",waitlist-coming-soon,
13,Comparison Table Focus,"comparison, table, versus, compare, features",Hero (problem statement) > Comparison matrix (you vs competitors) > Feature deep-dive > Winner CTA,After comparison table (highlighted row) + Bottom,Your product column highlighted (accent bg or green). Competitors neutral. Checkmarks green.,"Table row hover highlight, feature checkmark animations, sticky comparison header",Show value vs competitors. Measure comparison performance with product-specific analytics. Be factual. Include pricing if favorable.,comparison-table-focus,
14,Pricing-Focused Landing,"pricing, price, cost, plans, subscription",Hero (value proposition) > Pricing cards (3 tiers) > Feature comparison > FAQ > Final CTA,Each pricing card + Sticky CTA in nav + Bottom,Popular plan highlighted (brand color border/bg). Free: grey. Enterprise: dark/premium.,"Price toggle monthly/annual animation, card hover lift, FAQ accordion smooth open",Show actual monthly and annual totals and savings transparently. Explain plan differences and address objections in the FAQ.,pricing-focused-landing,
15,App Store Style Landing,"app, mobile, download, store, install, carousel accessibility, keyboard accessible carousel, pause auto rotation, reduced motion final state, single pointer buttons",Hero with device mockup > Screenshots carousel > Features with icons > Reviews/ratings > Download CTAs,Download buttons prominent (App Store + Play Store) throughout,Dark/light matching app store feel. Star ratings in gold. Screenshots with device frames.,"Device mockup rotations, screenshot slider, star rating animations, download button pulse","Show real screenshots and only current verified ratings. Provide platform-specific CTAs, buttons and keyboard controls in addition to swipe, and pause any auto-rotation. Stop auto-rotation on focus, hover, offscreen/hidden, or reduced motion and render the selected screenshot as the static final state.",app-store-style-landing,
16,FAQ/Documentation Landing,"faq, documentation, help, support, questions, faq/documentation, knowledge base",Hero with search bar > Popular categories > FAQ accordion > Contact/support CTA,Search bar prominent + Contact CTA for unresolved questions,"Clean, high readability. Minimal color. Category icons in brand color. Success green for resolved.","Search autocomplete, smooth accordion open/close, category hover, helpful feedback buttons",Reduce support tickets. Track search analytics. Show related articles. Contact escalation path.,faq-documentation-landing,FAQ + Minimal|Feature-Rich + Documentation|Minimal + Documentation
17,Immersive/Interactive Experience,"immersive, interactive, experience, 3d, animation, immersive/interactive experience",Full-screen interactive element > Guided product tour > Key benefits revealed > CTA after completion,After interaction complete + Skip option for impatient users,Immersive experience colors. Dark background for focus. Highlight interactive elements.,"WebGL, 3D interactions, gamification elements, progress indicators, reward animations","Measure engagement for the specific audience and device mix. Performance trade-off. Provide skip option. Mobile fallback essential. Provide skip, keyboard, reduced-motion, and non-3D fallback paths. Pause animation when offscreen/hidden and preserve the completed final state when reduced motion is enabled.",immersive-interactive-experience,Immersive + Feature-Rich|Immersive + Interactive
18,Event/Conference Landing,"event, conference, meetup, registration, schedule, hero-centric design, hero-centric, countdown accessibility, pause animation, reduced motion final state",Hero (date/location/countdown) > Speakers grid > Agenda/schedule > Sponsors > Register CTA,Register CTA sticky + After speakers + Bottom,Urgency colors (countdown). Event branding. Speaker cards professional. Sponsor logos neutral.,"Countdown timer, speaker hover cards with bio, agenda tabs, early bird countdown",Early bird pricing with deadline. Social proof (past attendees). Speaker credibility. Multi-ticket discounts. Expose the exact deadline as text; pause decorative countdown motion offscreen/hidden and show a static final state under reduced motion.,event-conference-landing,
19,Product Review/Ratings Focused,"reviews, ratings, testimonials, social-proof, social-proof-focused, stars",Hero (product + aggregate rating) > Rating breakdown > Individual reviews > Buy/CTA,After reviews summary + Buy button alongside reviews,Trust colors. Star ratings gold. Verified badge green. Review sentiment colors.,"Star fill animations, review filtering, helpful vote interactions, photo lightbox",User-generated content builds trust. Show verified purchases. Filter by rating. Respond to negative reviews.,product-review-ratings-focused,
20,Community/Forum Landing,"community, forum, social, members, discussion, verified member count, live update accessibility, pause updates, reduced motion final state",Hero (community value prop) > Popular topics/categories > Active members showcase > Join CTA,Join button prominent + After member showcase,"Warm, welcoming. Member photos add humanity. Topic badges in brand colors. Activity indicators green.","Member avatars animation, activity feed live updates, topic hover previews, join success celebration","Preview real community value and simplify onboarding. Show member and activity counts only when current, verified, and dated; label activity as live only when backed by an active real-time source. Provide pause/update-frequency controls for moving feeds, stop work offscreen/hidden, and keep a static final state under reduced motion.",community-forum-landing,
21,Before-After Transformation,"before-after, transformation, results, comparison, accessible drag interaction, drag single pointer alternative, keyboard drag alternative",Hero (problem state) > Transformation slider/comparison > How it works > Results CTA,After transformation reveal + Bottom,Contrast: muted/grey (before) vs vibrant/colorful (after). Success green for results.,"Slider comparison interaction, before/after reveal animations, result counters, testimonial videos",Visual proof of value. Measure the outcome with product-specific analytics. Real results. Specific metrics. Guarantee offer. Provide arrow buttons and keyboard steps so dragging is not required. Arrow buttons and keyboard steps expose the same final before/after positions; reduced motion removes reveal animation.,before-after-transformation,
22,Marketplace / Directory,"marketplace, directory, search, listing, carousel accessibility, keyboard accessible carousel, pause auto rotation, reduced motion final state, marketplace carousel, keyboard carousel controls",Hero (Search focused) > Categories > Featured Listings > Trust/Safety > CTA (Become a host/seller),Hero Search Bar + Navbar 'List your item',Search: High contrast. Categories: Visual icons. Trust: Blue/Green.,"Search autocomplete animation, map hover pins, card carousel","Search is the primary CTA. Reduce friction with useful suggestions. For featured-listing carousels, provide previous/next and play/pause buttons, full keyboard access, and a single-pointer alternative to swiping; stop rotation on focus, hover, offscreen/hidden, or reduced motion and render the selected listing as the static final state.",marketplace-directory,
23,Newsletter / Content First,"newsletter, content, writer, blog, subscribe, minimal & direct, minimal-direct, verified subscriber count, dated social proof",Hero (Value Prop + Form) > Recent Issues/Archives > Social Proof (Subscriber count) > About Author,Hero inline form + Sticky header form,Minimalist. Paper-like background. Text focus. Accent color for Subscribe.,"Text highlight animations, typewriter effect, subtle fade-in","Keep the form to the fields actually required and link to a sample issue. Show a subscriber count only when it is current, verified, and dated; otherwise use qualitative social proof.",newsletter-content-first,
24,Webinar Registration,"webinar, registration, event, training, live, webinar ticker accessibility, pause ticker, verified seat availability, verified live status, reduced motion final state",Hero (Topic + Timer + Form) > What you'll learn > Speaker Bio > Urgency/Bonuses > Form (again),Hero (Right side form) + Bottom anchor,Urgency: Red/Orange. Professional: Blue/Navy. Form: High contrast white.,"Countdown timer, speaker avatar float, urgent ticker","State the event time and timezone in text. Claim limited seats or live status only when current capacity or stream state is verified and timestamped. Provide pause/hide controls for the urgency ticker, stop it offscreen/hidden, keep controls keyboard operable, and render a static final state under reduced motion.",webinar-registration,
25,Enterprise Gateway,"enterprise, corporate, gateway, solutions, portal, trust, authority, trust & authority, carousel accessibility, keyboard accessible carousel, pause auto rotation, reduced motion final state",Hero (Video/Mission) > Solutions by Industry > Solutions by Role > Client Logos > Contact Sales,Contact Sales (Primary) + Login (Secondary),Corporate: Navy/Grey. High integrity. Conservative accents.,"Slow video background, logo carousel, tab switching for industries",Path selection (I am a...). Mega menu navigation. Trust signals prominent. Provide pause/stop for video and rotating logos; stop on focus and reduced motion. Logo carousel controls must be keyboard operable; pause moving media offscreen/hidden and render a static final state under reduced motion.,enterprise-gateway,Data-Dense + Drill-Down|Data-Dense + Storytelling|Data-Dense Dashboard
26,Portfolio Grid,"portfolio, grid, showcase, gallery, masonry, portfolio grid + visuals",Hero (Name/Role) > Project Grid (Masonry) > About/Philosophy > Contact,Project Card Hover + Footer Contact,Neutral background (let work shine). Text: Black/White. Accent: Minimal.,"Image lazy load reveal, hover overlay info, lightbox view",Visuals first. Filter by category. Fast loading essential.,portfolio-grid,Portfolio + Hero-Centric
27,Horizontal Scroll Journey,"horizontal, scroll, journey, gallery, storytelling, panoramic, storytelling-driven",Intro (Vertical) > The Journey (Horizontal Track) > Detail Reveal > Vertical Footer,Floating Sticky CTA or End of Horizontal Track,Continuous palette transition. Chapter colors. Progress bar #000000.,"Scroll-jacking (careful), parallax layers, horizontal slide, progress indicator",Immersive product discovery. High engagement. Keep navigation visible. Preserve a normal vertical navigation path and disable scroll-jacking under reduced motion. Pause effects when offscreen/hidden and render every chapter in its final vertical reading state under reduced motion.,horizontal-scroll-journey,
28,Bento Grid Showcase,"bento, grid, features, modular, apple-style, showcase, feature-rich showcase",Hero > Bento Grid (Key Features) > Detail Cards > Tech Specs > CTA,Floating Action Button or Bottom of Grid,Card backgrounds: #F5F5F7 or Glass. Icons: Vibrant brand colors. Text: Dark.,"Hover card scale (1.02), video inside cards, tilt effect, staggered reveal",Scannable value props. High information density without clutter. Mobile stack. Keep cards usable without hover and suppress tilt/stagger/video motion under reduced motion. Pause card media offscreen/hidden and render cards in their final readable state under reduced motion.,bento-grid-showcase,
29,Interactive 3D Configurator,"3d, configurator, customizer, interactive, product, interactive product demo, accessible drag interaction, drag single pointer alternative, keyboard drag alternative",Hero (Configurator) > Feature Highlight (synced) > Price/Specs > Purchase,Inside Configurator UI + Sticky Bottom Bar,Neutral studio background. Product: Realistic materials. UI: Minimal overlay.,"Real-time rendering, material swap animation, camera rotate/zoom, light reflection",Let users inspect product details before purchase. Provide buttons and keyboard controls for rotate/zoom plus a 2D/specification fallback. Named rotate/zoom buttons and keyboard controls replace drag gestures; pause rendering offscreen/hidden and preserve the chosen configuration as the reduced-motion final state.,interactive-3d-configurator,
30,AI-Driven Dynamic Landing,"ai, dynamic, personalized, adaptive, generative",Prompt/Input Hero > Generated Result Preview > How it Works > Value Prop,Input Field (Hero) + 'Try it' Buttons,Adaptive to user input. Dark mode for compute feel. Neon accents.,"Typing text effects, shimmering generation loaders, morphing layouts","Immediate value demonstration. 'Show, don't tell'. Low friction start. Disable typing, shimmer, and morphing effects when reduced motion is requested. Pause loaders offscreen/hidden and render generated content in its final state under reduced motion.",ai-driven-dynamic-landing,
31,Feature-Rich Showcase,"feature-rich, feature-rich showcase, features, showcase, product showcase",Hero (value prop) > Feature grid/cards (4-6) > Use cases or benefits > Social proof or logos > CTA,Hero (sticky) + After features + Bottom,Brand primary + card bg #FAFAFA. Feature icons accent. CTA contrasting.,"Feature card hover lift, scroll reveal, icon micro-interactions",Clear feature hierarchy. One key message per card. Strong CTA repetition.,feature-rich-showcase,Feature-Rich + Data|Showcase + Feature-Rich
32,Hero-Centric Design,"hero-centric, hero-centric design, hero-first, hero above fold",Full-bleed Hero (headline + visual) > Single value prop strip > Key benefit or proof > Primary CTA,Hero dominant (center/bottom) + Sticky nav CTA,Hero: High-impact visual. Minimal text. Verify CTA label text against the button fill at 4.5:1 minimum; use 7:1 only for an explicit AAA normal-text target.,"Hero parallax or video, CTA pulse on scroll, minimal chrome",One primary CTA. Let the hero dominate the initial viewport without hiding the next content cue. Use a static hero and non-pulsing CTA when reduced motion is requested; provide video controls. Pause hero media offscreen/hidden and keep the final hero message and CTA static under reduced motion.,hero-centric-design,Feature-Rich Showcase + Hero-Centric|Hero-Centric + Feature-Rich|Hero-Centric Design + Feature-Rich
33,Trust & Authority + Conversion,"trust & authority, trust, authority, conversion, credibility, enterprise, carousel accessibility, keyboard accessible carousel, pause auto rotation, reduced motion final state","Hero (mission/credibility) > Proof (logos, certs, stats) > Solution overview > Clear CTA path",Contact Sales / Get Quote (primary) + Nav,Navy/Grey corporate. Trust blue. Accent for CTA only.,"Logo carousel, stat counters, testimonial strip","Security badges. Case studies. Transparent pricing. Low-friction form. Provide pause/stop and stop the logo carousel on focus, hover, and reduced motion. Previous/next controls provide the keyboard equivalent; pause offscreen/hidden and render a static logo set under reduced motion.",trust-authority-conversion,Conversion + Trust|Conversion-Optimized + Trust|Data + Trust|Feature-Rich Showcase + Trust|Hero-Centric + Trust|Social Proof-Focused + Trust|Storytelling + Trust|Trust & Authority|Trust & Authority + Accessible|Trust & Authority + Conversion-Optimized|Trust & Authority + Feature|Trust & Authority + Feature-Rich|Trust & Authority + Minimal|Trust & Authority + Social Proof
34,Real-Time / Operations Landing,"real-time, real-time monitor, operations, dashboard, telemetry, live data, live ticker accessibility, pause live updates, verified live status, reduced motion final state",Hero (product + live preview or status) > Key metrics/indicators > How it works > CTA (Start trial / Contact),Primary CTA in nav + After metrics,Dark or neutral. Status colors (green/amber/red). Data-dense but scannable.,"Live data ticker, status pulse, minimal decoration","Offer a demo or sandbox and show trust signals. Label telemetry as live only when backed by a current source, with update time and stale state. Provide pause/hide or update-frequency controls for tickers and previews, stop offscreen/hidden work, support keyboard controls, and render a static final snapshot under reduced motion.",real-time-operations-landing,Feature-Rich + Real-Time|Feature-Rich Showcase + Real-Time|Real-Time + Feature-Rich|Real-Time Monitoring|Trust & Authority + Real-Time