# Media Outlets — Where to Pitch

A curated, opinionated list of *where* to pitch for software/SaaS PR. This is the media-outlet slice of resources like submit.co — the journalist-driven half. For startup/SaaS/AI directories (Product Hunt, BetaList, Futurepedia, etc.), use the separate `directory-submissions` skill — different intent, different audience.

## How to use this list

- **Don't pitch a publication. Pitch a journalist at that publication.** See [journalist-pitching.md](journalist-pitching.md) for the discovery workflow.
- **Tier signals quality, not effort** — a small tier-3 outlet might be perfect for your niche
- **Submission/tip URLs are listed where they exist** — but a journalist's email beats a tip form every time
- **This list ages fast** — verify the outlet still exists and the journalist is still there before pitching

---

## Tech & Startup Press (Tier 1)

The big names. High bar to clear, high payoff when you do. Pitch the specific reporter, not the tip line.

| Outlet | Best for | Tip URL |
|--------|---------|---------|
| **TechCrunch** | Funding, product launches, startup news | techcrunch.com/got-a-tip/ |
| **The Verge** | Consumer tech, product reviews, policy | theverge.com/contact |
| **Wired** | Long-form tech, culture, business | wired.com/about/feedback |
| **Fast Company** | Innovation, design, business strategy | fastcompany.com/contact-us |
| **VentureBeat** | AI, enterprise tech, gaming | venturebeat.com/contribute |
| **Ars Technica** | Deep tech, science, policy | arstechnica.com/contact-us |
| **The Information** | Subscription-gated, scoops on tech industry | theinformation.com/about |
| **Bloomberg / Reuters** | Business, finance, big-picture stories | bloomberg.com/feedback |
| **WSJ Tech** | Enterprise, business angle | wsj.com/tips |
| **NYT Tech** | Mainstream tech, culture | nytimes.com/tips |

---

## SaaS & B2B (Tier 1–2)

Lower-profile than the consumer tech outlets but often higher ROI for B2B SaaS.

| Outlet | Best for | Notes |
|--------|----------|-------|
| **SaaStr** | B2B SaaS founders, growth, sales | Jason Lemkin's outlet; pitch contributed posts |
| **First Round Review** | Operator-level B2B insights | High bar; original frameworks only |
| **OpenView** | SaaS metrics, PLG, pricing | Often runs research-backed pieces |
| **Lenny's Newsletter** | Product / growth | Subscriber-only; pitch via Lenny directly on X |
| **Future (a16z)** | Tech + culture pieces | Long-form, original thinking required |
| **Stratechery** | Tech strategy analysis | Don't pitch Ben Thompson; engage via responses |

---

## AI / ML Press (Tier 1–2)

The hottest beat right now. Reporters here are inundated — your angle has to be sharp.

| Outlet | Best for | Notes |
|--------|----------|-------|
| **The Decoder** | AI news, fast-turn | Daily AI news cycle |
| **Import AI** (Jack Clark) | Weekly AI newsletter | Pitch research-backed angles |
| **The Batch** (Andrew Ng) | AI industry analysis | Submitted by deeplearning.ai team |
| **MIT Technology Review** | AI policy, capability, ethics | Higher bar, slower cycle |
| **Hugging Face blog** | Open-source AI tools | Contributed posts welcome |
| **Latent Space** | Practitioner-focused AI/ML | Podcast + newsletter |

---

## Developer & DevTools Press

Where to pitch if your audience is engineers.

| Outlet | Best for | Notes |
|--------|----------|-------|
| **The New Stack** | DevTools, infra, cloud-native | Active contributor program |
| **InfoQ** | Enterprise dev, software architecture | Long-form technical pieces |
| **DEV.to** | Self-published, community-driven | Build credibility before pitching |
| **Hacker Noon** | Tech blogging platform | Easy to publish but low signal |
| **Console** | DevTools newsletter | Curated weekly; submit projects |
| **DevTools FM** | Podcast | Pitch as guest |

---

## Business & Marketing Press

For pitching the business / marketing angle of your story.

| Outlet | Best for | Notes |
|--------|----------|-------|
| **Inc.** | Founder stories, business advice | Contributor program available |
| **Entrepreneur** | Small business, growth | Volume publisher; quality varies |
| **HBR.org** | Original research, frameworks | High bar; long lead time |
| **MarketingProfs** | B2B marketing | Contributor-friendly |
| **Marketing Brew (Morning Brew)** | Daily marketing newsletter | Reporter-driven, pitch directly |
| **Marketing Land / Search Engine Journal** | SEO, SEM, channels | Niche but high-intent audience |
| **Reforge** | Growth, product, retention | Original framework required |

---

## Newsletters (Reporter-Driven)

Newsletters are increasingly the most valuable PR placement — small audiences, but high-intent.

| Newsletter | Audience | How to pitch |
|-----------|---------|--------------|
| **Lenny's Newsletter** | Product/growth, ~600k readers | DM Lenny on X with sharp angle |
| **The Pragmatic Engineer** (Gergely Orosz) | Software eng leaders | Pitch via email; original engineering insights |
| **The Generalist** (Mario Gabriele) | Tech business analysis | Pitch via email; deep angles |
| **Stratechery** (Ben Thompson) | Tech strategy | Don't pitch; engage in replies |
| **Newcomer** (Eric Newcomer) | Tech business + scoops | Tips welcome via email |
| **Platformer** (Casey Newton) | Tech + policy | Pitch via Substack |
| **Big Technology** (Alex Kantrowitz) | Big Tech analysis | Pitch via Substack |
| **Not Boring** (Packy McCormick) | Tech + culture | Tough to crack; original takes only |

**For B2B SaaS:**
- **SaaStr Daily**
- **Demand Curve**
- **Growth Unhinged** (Kyle Poyar)
- **Trends.vc**

**For AI:**
- **Import AI** (Jack Clark)
- **The Batch** (Andrew Ng)
- **The Algorithm** (MIT Tech Review)
- **Interconnects** (Nathan Lambert)
- **AI Tidbits**

---

## Podcasts

A podcast appearance is often higher leverage than a press hit — longer engagement, evergreen replay, audience trust transfer.

### Top SaaS / startup podcasts
- **Lenny's Podcast** — product/growth
- **My First Million** — founder stories, business ideas
- **The Twenty Minute VC** — funding angle
- **SaaStr Podcast** — B2B SaaS
- **Acquired** — deep-dive company stories (don't pitch unless you're a unicorn)
- **The All-In Podcast** — broad tech/business (very hard to get on)

### Top AI podcasts
- **No Priors** (Sarah Guo, Elad Gil)
- **Latent Space**
- **Practical AI**
- **The TWIML AI Podcast**
- **The Cognitive Revolution**

### Top dev / engineering podcasts
- **The Changelog**
- **Software Engineering Daily**
- **DevTools FM**

### How to pitch a podcast

1. **Listen to 3 episodes** — non-negotiable
2. **Find the host's preferred channel** (X DM, email, guest form)
3. **Pitch a topic, not yourself** — "I'd love to come on and talk about [specific angle]" not "I'd love to be a guest"
4. **Bring evidence** — links to other appearances, your unique angle, what listeners will learn
5. **Make it easy** — bio, headshot, suggested questions in the pitch

---

## Industry / Vertical Press

Don't overlook trade press — smaller audience, much higher intent.

| Vertical | Outlets to investigate |
|----------|----------------------|
| **Marketing** | Adweek, Marketing Brew, AdAge, Search Engine Land |
| **Sales** | Sales Hacker, Modern Sales Pros |
| **HR / People Ops** | HR Brew, SHRM, HR Dive |
| **Finance / Fintech** | The Block, CoinDesk, Finextra |
| **Healthcare tech** | STAT, MobiHealthNews, Healthcare IT News |
| **Education tech** | EdSurge, EdScoop |
| **Real estate tech** | Inman, The Real Deal |
| **Legal tech** | Above the Law, Law360 |
| **Climate tech** | Heatmap, Canary Media, Latitude Media |
| **Devtools** | The New Stack, InfoQ, DevOps.com |

For your specific vertical: Google `"top publications" + "[your industry]"` and run the same scoring exercise from [journalist-pitching.md](journalist-pitching.md).

---

## Regional / Local

If your company has a regional angle (HQ location, customer concentration, government contract), local press is underrated.

- **Local business journals** — Bizjournals network covers 40+ US cities
- **Local NPR affiliates** — high-quality, business angle welcomed
- **Local TV business segments** — high reach, easy to get
- **State / regional tech news** — e.g., Built In (Chicago, Austin, etc.), TechBuzz (Utah)

---

## What's NOT On This List (And Why)

- **Product Hunt, BetaList, Indie Hackers** — these are directories, not press. Use the `directory-submissions` skill.
- **Press release wires** (PRNewswire, BusinessWire, GlobeNewswire) — overpriced for early-stage; journalists ignore them. Skip until you have IR / SEC requirements.
- **"As featured in" badge mills** — paid "media coverage" services. Worthless and damaging.
- **Random "guest post" SEO link networks** — Google penalizes these. Don't.

---

## Maintaining This List

This list will go stale. Recommended cadence:

- **Quarterly:** verify your tier-1 contacts are still at the outlet
- **Monthly:** add new outlets/newsletters relevant to your category
- **Per pitch:** confirm the journalist is still there before sending (check X / LinkedIn for "joined [new place]")

Store your live, working version in `.agents/media-list.md` (per [journalist-pitching.md](journalist-pitching.md)).