4.1 KiB
Evidence model
Research basis
Treat the popular 0→1, 1→10, and 10→100 language as a practical stage
metaphor, not a validated personality taxonomy.
- Peter Thiel popularized
0→1for creating something new versus copying an existing model. The later three-stage extension is practitioner language. - March's exploration/exploitation model supports a real distinction between searching for new possibilities and refining existing capabilities.
- D'Acunto, Tate, and Yang found that startups with more diverse collective industry skillsets grew faster; a one-standard-deviation increase in skill diversity was associated with 16% higher five-year employment growth and 10% higher sales growth from the mean.
- A systematic review of entrepreneurial-team diversity describes diversity as a double-edged sword: knowledge breadth can help while disparity, separation, and conflict can hurt.
- De Cooman et al. found the best team outcomes when members perceived both supplementary fit (important similarities) and complementary fit (different useful capabilities), mediated by cohesion.
- Lewis's transactive-memory research supports making expertise legible: effective teams know who knows what and can coordinate that expertise.
Sources:
- March, Exploration and Exploitation in Organizational Learning: https://doi.org/10.1287/orsc.2.1.71
- D'Acunto, Tate, and Yang, Entrepreneurial Teams: Diversity of Skills and Early-Stage Growth: https://doi.org/10.2139/ssrn.3750982
- Klotz et al., Entrepreneurial team diversity — A systematic review and research agenda: https://doi.org/10.1016/j.emj.2022.10.004
- De Cooman et al., Creating Inclusive Teams Through Perceptions of Supplementary and Complementary Person–Team Fit: https://doi.org/10.1177/1059601115586910
- Lewis, Measuring Transactive Memory Systems in the Field: https://doi.org/10.1037/0021-9010.88.4.587
Operational model
Assess two independent axes.
Startup-stage contribution
| Vector | Observable evidence |
|---|---|
zero_to_one |
frames unmet needs; runs discovery; invents; prototypes under ambiguity; creates a first working artifact |
one_to_ten |
interviews users; iterates from evidence; wins early customers; establishes a repeatable product/GTM loop |
ten_to_hundred |
designs reliable systems; delegates; hires; manages quality and economics; scales repeatable operations |
Functional contribution
| Vector | Observable evidence |
|---|---|
problem_discovery |
finds important unmet needs and tests assumptions |
product |
chooses scope, sequences value, and integrates feedback |
engineering |
builds and operates technical systems |
design |
creates understandable, usable experiences |
go_to_market |
positions, sells, distributes, and learns from the market |
operations |
creates repeatable delivery and reliable processes |
people_leadership |
recruits, aligns, coaches, and resolves conflict |
capital_partnerships |
secures resources and durable external alliances |
Do not equate a job title with evidence. One outcome may support several vectors, but state the linkage explicitly.
Evidence hierarchy
Weight evidence in this order:
- verified customer or operational outcome;
- shipped public artifact with clear ownership;
- repeated responsibility with a concrete result;
- specific peer or collaborator feedback;
- self-reported preference.
Preference indicates energy and desired role, not demonstrated capability.
Require at least two independent strong evidence items for a high-confidence
strong label. Use unknown when evidence is absent.
Matching rule
Maximize:
- coverage of explicit stage and functional gaps;
- overlap in project purpose, collaboration mode, and operating principles;
- credible, current evidence;
- reciprocal usefulness.
Check separately for commitment, decision rights, risk tolerance, pace, communication norms, and conflict handling. These are not "soft extras"; complementary skills without operating compatibility can make a worse team.
Never infer compatibility from demographics or sensitive traits.