playbook/antigravity-awesome-skills/skills/marketing-plan/references/idea-cross-reference.md

Idea Cross-Reference — 139 Marketing Ideas Mapped to AARRR

The marketing-ideas skill catalogs 139 proven marketing tactics. This doc is the source-of-truth mapping: every idea assigned to a primary AARRR stage, with notes for when it's typically active and what category constraints apply.

The plan's Section 12 ("Tactical idea bank") uses this mapping as the base, then layers client-specific filters: brand voice rules might skip some ideas; funding stage might shift Q-status; client category might rule out others.

How to read this doc

• 139 unique ideas, 144 entries. Five ideas cross-cut multiple AARRR stages and appear under each stage they serve (#79 Early-Access Referrals, #86 Lifetime Deals, #91 In-App Upsells, #114 Moneyball Marketing, #117 Product Competitions). Each duplicate row carries a cross-cut note.
• "Entries" counts rows; idea IDs are unique. Section header counts reflect rows in this doc, not unique ideas from marketing-ideas.
• Numbers correspond exactly to the marketing-ideas skill ordering. If marketing-ideas reorders or expands, update this doc.

AARRR assignment for all 139 ideas

Acquisition (116 entries)

These ideas primarily serve top-of-funnel awareness, traffic, and lead generation.

#	Idea	Category	Typical stage available
1	Easy Keyword Ranking	Content & SEO	Now (any stage)
2	SEO Audit	Content & SEO	Now
3	Glossary Marketing	Content & SEO	Q2+
4	Programmatic SEO	Content & SEO	Q3+ (needs data + template system)
5	Content Repurposing	Content & SEO	Now (immediate leverage)
6	Proprietary Data Content	Content & SEO	Now (if data exists)
7	Internal Linking	Content & SEO	Now
8	Content Refreshing	Content & SEO	Q2+ (after content base exists)
9	Knowledge Base SEO	Content & SEO	Q3+ (after help docs exist)
10	Parasite SEO	Content & SEO	Now
11	Competitor Comparison Pages	Competitor	Q2+
12	Marketing Jiu-Jitsu	Competitor	Now
13	Competitive Ad Research	Competitor	Pre-paid
14	Side Projects	Free Tools	Q3+
15	Engineering as Marketing	Free Tools	Q3+
16	Importers as Marketing	Free Tools	SaaS-specific
17	Quiz Marketing	Free Tools	Q2+
18	Calculator Marketing	Free Tools	Q3+
19	Chrome Extensions	Free Tools	Browser-relevant only
20	Microsites	Free Tools	Q3+
21	Scanners	Free Tools	Specific products only
22	Public APIs	Free Tools	Developer/dev tool products
23	Podcast Advertising	Paid Ads	Post-budget
24	Pre-targeting Ads	Paid Ads	Post-budget
25	Facebook Ads	Paid Ads	Post-budget
26	Instagram Ads	Paid Ads	Post-budget
27	Twitter Ads	Paid Ads	Post-budget
28	LinkedIn Ads	Paid Ads	Post-budget (B2B-strong)
29	Reddit Ads	Paid Ads	Post-budget
30	Quora Ads	Paid Ads	Post-budget
31	Google Ads	Paid Ads	Post-budget
32	YouTube Ads	Paid Ads	Post-budget
33	Cross-Platform Retargeting	Paid Ads	Post-paid-firing
34	Click-to-Messenger Ads	Paid Ads	Niche use cases
35	Community Marketing	Social & Community	Q3+
36	Quora Marketing	Social & Community	Now
37	Reddit Keyword Research	Social & Community	Now
38	Reddit Marketing	Social & Community	Q2+
39	LinkedIn Audience	Social & Community	Now (B2B + founders)
40	Instagram Audience	Social & Community	Q2+
41	X Audience	Social & Community	Depends on founder bandwidth
42	Short Form Video	Social & Community	Q3+
43	Engagement Pods	Social & Community	Generally off-brand
44	Comment Marketing	Social & Community	Q2+
49	Monthly Newsletters	Email	Q2+ (Acquisition use: subscriber capture)
54	Affiliate Discovery via Backlinks	Partnerships	Q2+
55	Influencer Whitelisting	Partnerships	Post-paid-budget
56	Reseller Programs	Partnerships	Q4+
57	Expert Networks	Partnerships	Q3+
58	Newsletter Swaps	Partnerships	Q2+
59	Article Quotes (HARO)	Partnerships	Now
60	Pixel Sharing	Partnerships	Post-paid
61	Shared Slack Channels	Partnerships	Q3+
63	Integration Marketing	Partnerships	Q3+
64	Community Sponsorship	Partnerships	Q2+
65	Live Webinars	Events	Q2+
66	Virtual Summits	Events	Q3+
67	Roadshows	Events	Q4+
68	Local Meetups	Events	Q3+
69	Meetup Sponsorship	Events	Q3+
70	Conference Speaking	Events	Now (if founder is speakable)
71	Conferences (own-hosted)	Events	Q4+
72	Conference Sponsorship	Events	Q3+
73	Media Acquisitions	PR & Media	Series A+
74	Press Coverage	PR & Media	Now (if newsworthy)
75	Fundraising PR	PR & Media	When fund closes
76	Documentaries	PR & Media	Q4+
77	Black Friday Promotions	Launches	Q4 (seasonal)
78	Product Hunt Launch	Launches	At GA or major feature
79	Early-Access Referrals	Launches	Pre-launch or GA
80	New Year Promotions	Launches	Q1 (seasonal)
81	Early Access Pricing	Launches	GA
82	Product Hunt Alternatives	Launches	Same as PH
83	Twitter Giveaways	Launches	Generally off-brand
84	Giveaways	Launches	Q3+
85	Vacation Giveaways	Launches	Q4+ (seasonal)
86	Lifetime Deals	Launches	Generally off-brand (damages LTV math)
87	Powered By Marketing	Product-Led	Q4+
88	Free Migrations	Product-Led	SaaS-specific
89	Contract Buyouts	Product-Led	B2B SaaS only
97	Playlists as Marketing	Content Formats	Q3+
98	Template Marketing	Content Formats	Q3+
99	Graphic Novel Marketing	Content Formats	Generally off-brand
100	Promo Videos	Content Formats	Q3+
101	Industry Interviews	Content Formats	Q2+
102	Social Screenshots	Content Formats	Q2+
103	Online Courses	Content Formats	Q3+
104	Book Marketing	Content Formats	Q4+
105	Annual Reports	Content Formats	Q4+
106	End of Year Wraps	Content Formats	Q4 (seasonal)
107	Podcasts (own-hosted)	Content Formats	Q3+
108	Changelogs	Content Formats	Q2+
109	Public Demos	Content Formats	Now
110	Awards as Marketing	Unconventional	Q4+
111	Challenges as Marketing	Unconventional	Q3+
112	Reality TV Marketing	Unconventional	Generally off-brand
113	Controversy as Marketing	Unconventional	Brand-dependent
114	Moneyball Marketing	Unconventional	Ongoing methodology
115	Curation as Marketing	Unconventional	Q2+
116	Grants as Marketing	Unconventional	Q4+
117	Product Competitions	Unconventional	Developer-specific
118	Cameo Marketing	Unconventional	Generally off-brand
119	OOH Advertising	Unconventional	Series A+
120	Marketing Stunts	Unconventional	Brand-dependent
121	Guerrilla Marketing	Unconventional	Brand-dependent
122	Humor Marketing	Unconventional	Brand-dependent
123	Open Source as Marketing	Platforms	Developer products
125	App Marketplaces	Platforms	Platform-specific
126	YouTube Reviews	Platforms	Q3+
127	YouTube Channel	Platforms	Q3+
128	Source Platforms	Platforms	B2B SaaS only
129	Review Sites	Platforms	Now
130	Live Audio	Platforms	Q3+
131	International Expansion	International	Q4+
133	Investor Marketing	Developer/etc	Now (when raising)
138	Podcast Tours	Audience-Specific	Q2+

Activation (8 entries)

#	Idea	Category	Typical stage available
47	Founder Welcome Email	Email	Q2+ (Activation use)
48	Dynamic Email Capture	Email	Q2+
51	Onboarding Emails	Email	When UI is stable
90	One-Click Registration	Product-Led	Now
91	In-App Upsells	Product-Led	Q2+ (cross-cuts Revenue)
95	Concierge Setup	Product-Led	Q3+ (high-value users)
96	Onboarding Optimization	Product-Led	Now
124	App Store Optimization	Platforms	Now (App Store products)

Retention (8 entries)

#	Idea	Category	Typical stage available
45	Mistake Email Marketing	Email	Opportunistic
46	Reactivation Emails	Email	Now
50	Inbox Placement	Email	Now (technical setup)
52	Win-back Emails	Email	Q1+
53	Trial Reactivation	Email	Q2+ (when paywall is firing)
94	Offboarding Flows	Product-Led	Q2+
135	Support as Marketing	Developer/etc	Q2+
134	Certifications	Developer/etc	Q3+ (cross-cuts Referral)

Referral (5 entries)

#	Idea	Category	Typical stage available
62	Affiliate Program	Partnerships	Now (when inbound exists)
79	Early-Access Referrals	Launches	Pre-launch / GA
92	Newsletter Referrals	Product-Led	Q3+ (if newsletter exists)
93	Viral Loops	Product-Led	Q3+
137	Two-Sided Referrals	Audience-Specific	Q2+

Revenue (2 entries — most monetization is strategy not tactic)

#	Idea	Category	Typical stage available
91	In-App Upsells	Product-Led	Q2+ (cross-cuts Activation)
132	Price Localization	International	Q4+

Skipped from Revenue: #86 Lifetime Deals appears under Launches (Acquisition section) only. It's generally off-brand for subscription products because it damages LTV math; recommend in Section 12's Skip list with rationale, not in stage totals.

Cross-cutting / brand foundation (2 entries)

#	Idea	Category	Typical stage available
114	Moneyball Marketing	Unconventional	Ongoing methodology
139	Customer Language	Audience-Specific	Now (foundational)

Developer-specific / dev tool products (2 entries)

#	Idea	Category	Use when
117	Product Competitions	Unconventional	Developer tool products
136	Developer Relations	Developer/etc	Developer tool products

How to apply this to a specific client

For Section 12 of the plan:

Step 1 — Filter for category fit

For each idea, ask:

• Does this idea apply to the client's category? (e.g., #16 Importers only for SaaS; #19 Chrome Extensions only for browser-relevant; #136 DevRel only for dev tools)
• Skip ideas that don't apply, with a note

Step 2 — Filter for brand voice

For each idea, ask:

• Does this idea conflict with the client's brand voice?
• Common conflicts:
  • Lifetime Deals (#86) — conflicts with premium positioning
  • Twitter Giveaways (#83) — often off-brand for serious / clinical / luxury voices
  • Humor Marketing (#122) — off-brand for serious / clinical voices
  • Cameo Marketing (#118) — off-brand for most voices
  • Reality TV Marketing (#112) — off-brand for most voices

If conflict, place in Skip list with explicit rationale.

Step 3 — Set timing status

For ideas that pass filters, set status:

• Now (Q1) — already in 90-day plan OR can run alongside without new capacity
• Q2 — post-bedrock-fix, post-foundation; second-quarter layer-in
• Q3+ — post-seed-close, post-GA; expansion moves
• Q4+ — long-game / large-investment

Use the "Typical stage available" column as the default. Shift earlier if client has unusual capability (e.g., a celebrity founder shifts Conference Speaking #70 from "Now" to "Now and high-leverage").

Step 4 — Write the client-specific note

Every "Now / Q2 / Q3+" idea gets a one-line client-specific note. Examples:

• For idea #11 Competitor Comparison Pages: "Quietude vs. Calm / Headspace / Brain.fm / Endel / Wavepaths — high-intent SERPs"
• For idea #133 Investor Marketing: "Alex's seed raise — leverage angel backchannel for PR + intros"
• For idea #15 Engineering as Marketing: "HRV interpretation guide; nervous system self-assessment; sound bath finder directory"

Step 5 — Sum the bank

After all five AARRR tables + skip list:

### Idea-bank summary

- {Acquisition count} ideas applicable to Acquisition (the dominant stage at {client}'s current stage)
- {Activation count} to Activation, {Retention count} to Retention
- {Referral count} to Referral
- {Revenue count} to Revenue
- {cross-cutting count} cross-cutting
- {skipped count} ideas skipped for brand / business-model fit

**What this proves:** the plan is roughly X% of the available tactical surface area, not 100%. {appropriate or not for the stage} — as capacity unlocks across Q2 → Q3 → Series A, the cross-reference becomes the inventory to scale activity without losing strategic coherence.

How to maintain this doc

If marketing-ideas adds new ideas (it's a living skill — the 139 may become 145 or 160 over time):

1. Read skills/marketing-ideas/references/ideas-by-category.md in the marketingskills repo
2. Assign each new idea to a primary AARRR stage using the rules above
3. Add to this doc's tables
4. Update SKILL.md's idea-count reference

Sources

• skills/marketing-ideas/SKILL.md (in the marketingskills repo)
• skills/marketing-ideas/references/ideas-by-category.md (in the marketingskills repo)