153 lines
2.9 KiB
Markdown
153 lines
2.9 KiB
Markdown
# Developer Audience Context
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Last updated: [DATE]
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---
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## Product Overview
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| Field | Value |
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|-------|-------|
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| **Product name** | |
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| **One-liner** | We help [developers] do [X] without [Y] |
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| **Category** | API / SDK / CLI / SaaS / Open source library / Infrastructure |
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| **Core technology** | |
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| **Pricing model** | Free / Open source / Freemium / Usage-based / Seat-based |
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---
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## Developer Persona
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| Field | Value |
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|-------|-------|
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| **Primary role** | Backend / Frontend / Full-stack / DevOps / Data / ML / Mobile |
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| **Seniority** | Junior / Mid / Senior / Staff / Lead / Architect |
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| **Company size** | Solo / Startup / Scale-up / Enterprise |
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| **Industry verticals** | |
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| **Tech stack** | |
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| **Decision authority** | Individual contributor / Team lead / Buyer / Influencer |
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**Day-in-the-life**:
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> [Describe your ideal developer's typical day and challenges]
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---
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## Where They Hang Out
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| Channel | Specific places |
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|---------|-----------------|
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| **Reddit** | r/ |
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| **Discord/Slack** | |
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| **Twitter/X** | # hashtags, @accounts |
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| **Newsletters** | |
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| **Podcasts** | |
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| **Blogs** | |
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| **Conferences** | |
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| **GitHub** | Topics: |
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| **Stack Overflow** | Tags: |
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---
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## Problems & Pain Points
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### Functional problems
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- [ ]
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### Emotional pain
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- [ ]
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### Trigger moments
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- [ ]
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**#1 frustration that brings developers to us**:
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---
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## Current Alternatives
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| Alternative | Why devs choose it | What's frustrating | Switching triggers |
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|-------------|-------------------|-------------------|-------------------|
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| Build it themselves | | | |
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| Do nothing | | | |
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---
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## Key Differentiators
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| Type | Our claim | Proof |
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|------|-----------|-------|
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| **Technical** | | |
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| **DX** | | |
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| **Ecosystem** | | |
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| **Philosophy** | | |
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---
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## Verbatim Developer Language
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### How they describe the problem
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### How they describe our product
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### Common objections
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### Praise / testimonials
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**Sources**: GitHub issues, Twitter, Hacker News, support tickets, sales calls
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## Technical Trust Signals
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| Signal | Current value |
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|--------|---------------|
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| **GitHub stars** | |
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| **npm/PyPI downloads** | |
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| **Docker pulls** | |
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| **Contributors** | |
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| **Community size** | Discord: / Slack: |
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| **Notable users** | |
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| **Backed by** | |
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## Conversion Actions
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| Stage | Primary action | Secondary actions |
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|-------|---------------|-------------------|
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| **Awareness** | | |
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| **Consideration** | | |
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| **Trial** | | |
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| **Activation** | | |
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| **Conversion** | | |
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**"Hello World" moment**:
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> [What's the moment developers feel they've succeeded?]
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## Voice & Tone
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| Dimension | Our position (1-5) |
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|-----------|-------------------|
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| Casual ← → Professional | |
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| Accessible ← → Deep technical | |
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| Neutral ← → Opinionated | |
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| Serious ← → Playful | |
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**Voice inspiration** (brands/people to emulate):
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**Words we use**:
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**Words we avoid**:
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