85 lines
2.1 KiB
Markdown
85 lines
2.1 KiB
Markdown
# developer-newsletter
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**Build newsletters developers actually open.**
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## What It Does
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Guides you through creating and growing a developer newsletter. Covers content strategy, writing, subject lines, growth tactics, and avoiding spam filters.
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## When to Use
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- Starting a developer newsletter
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- Writing your next issue
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- Improving open/click rates
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- Growing your subscriber base
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- When you say "newsletter," "email marketing," "dev newsletter," or "email list"
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## Quick Start
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```
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/developer-newsletter
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I want to start a weekly newsletter about JavaScript performance.
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Target: frontend developers at mid to senior level.
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```
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The skill will:
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1. Load your developer audience context
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2. Help define your newsletter type and frequency
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3. Guide content mix and structure
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4. Optimize subject lines and deliverability
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## Key Frameworks
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### Content Mix (70-20-10)
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| Percentage | Content Type |
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|------------|--------------|
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| 70% | Value content (teach, inform, help) |
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| 20% | Product content (updates, features) |
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| 10% | Promotional (CTAs, asks) |
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### Subject Line Patterns
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What works:
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- Specific benefit: "Cut your build time by 40%"
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- Technical curiosity: "The JavaScript feature nobody uses"
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- Direct announcement: "v2.0 is here: async/await support"
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- Number + topic: "7 TypeScript tricks senior devs use"
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### Benchmarks
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| Metric | Target |
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|--------|--------|
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| Open rate | 30-50% |
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| Click rate | 5-15% |
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| Unsubscribe rate | <0.5% |
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## Files
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| File | Description |
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|------|-------------|
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| `SKILL.md` | Full skill instructions with templates |
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## Included Guidance
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- Frequency selection
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- Subject line testing framework
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- Code snippet formatting in email
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- Spam filter avoidance
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- Growth tactics (organic + referral)
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- ESP comparison
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## Tools
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- **[Octolens](https://octolens.com)** — Find trending topics for newsletter content
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- **Buttondown/Beehiiv** — Newsletter platforms
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- **SparkLoop** — Referral programs
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- **Mail-Tester** — Spam score checking
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## Related Skills
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- `developer-audience-context` — Know your readers
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- `devrel-content` — Source newsletter content
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- `community-building` — Community-driven content ideas
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