101 lines
2.4 KiB
Markdown
101 lines
2.4 KiB
Markdown
# open-source-marketing
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**Market OSS projects without being cringe.**
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## What It Does
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Guides you through marketing open source projects authentically. Covers GitHub optimization, community building, contributor experience, launch strategies, and sustainable growth.
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## When to Use
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- Launching an open source project
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- Growing an existing OSS project
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- Improving contributor experience
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- When you say "open source marketing," "promote my library," "grow stars," or "launch open source"
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## Quick Start
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```
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/open-source-marketing
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I'm launching an open source React component library.
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Target: React developers who need accessible UI components.
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Goal: Get first 100 stars and 5 contributors.
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```
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The skill will:
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1. Load your developer audience context
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2. Optimize your GitHub presence
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3. Plan your launch strategy
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4. Build contributor experience
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5. Create sustainable growth tactics
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## Key Frameworks
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### The Growth Equation
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```
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Growth = (Real value) x (Discoverability) x (First-use experience)
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```
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### README Structure
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1. One-line description
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2. Badges (build, version, license)
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3. Visual (GIF > Screenshot > Nothing)
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4. Why this project? (3 benefits)
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5. Quick start (<5 lines)
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6. Installation, Usage, Docs, Contributing
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### Launch Day Timeline
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| Time | Action |
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|------|--------|
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| Morning | Hacker News (6-8am PT, Tue-Thu) |
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| +1 hour | Twitter thread |
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| +2 hours | Reddit to relevant subs |
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| All day | Respond to everything |
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### Contributor Funnel
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```
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User → Star → Issue → PR → Regular Contributor → Maintainer
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```
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## Files
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| File | Description |
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|------|-------------|
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| `SKILL.md` | Full skill instructions |
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## Included Guidance
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- README optimization checklist
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- Issue/PR templates
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- CONTRIBUTING.md template
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- Launch playbook
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- Sustainable growth tactics
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- Burnout prevention
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## What Works vs. Doesn't
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| Works | Doesn't Work |
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|-------|--------------|
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| Building in public | Spamming "check out my project" |
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| Great docs and DX | "Code is self-documenting" |
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| Celebrating contributors | Taking sole credit |
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| Consistent presence | Launch and disappear |
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## Tools
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- **[Octolens](https://octolens.com)** — Monitor project mentions across platforms
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- **Star History** — Track star growth
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- **npm-stat** — Download statistics
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- **All Contributors** — Recognize contributors
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## Related Skills
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- `developer-audience-context` — Know your users
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- `community-building` — Discord/Slack community
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- `developer-advocacy` — Talks, podcasts
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