62 lines
2.1 KiB
Markdown
62 lines
2.1 KiB
Markdown
# developer-audience-context
|
|
|
|
**Foundation skill** — All other skills reference this first.
|
|
|
|
## What It Does
|
|
|
|
Creates and maintains `.agents/developer-audience-context.md` — a single document capturing everything about your target developers. Define your audience once, and every other skill automatically has context.
|
|
|
|
## When to Use
|
|
|
|
- Starting any developer marketing project
|
|
- Before running other skills (automatically referenced)
|
|
- When you say "developer persona," "target developers," "ICP," or "who are our developers"
|
|
|
|
## Quick Start
|
|
|
|
```
|
|
/developer-audience-context
|
|
|
|
Create our developer audience context. We're building an open source
|
|
API testing library for Node.js/TypeScript developers.
|
|
```
|
|
|
|
The skill will either:
|
|
1. Auto-draft from your codebase (README, docs, landing pages)
|
|
2. Walk through 10 sections conversationally
|
|
|
|
## Files
|
|
|
|
| File | Description |
|
|
|------|-------------|
|
|
| `SKILL.md` | Full skill instructions |
|
|
| `references/template.md` | Blank template to fill out |
|
|
| `references/example-apitest.md` | Filled example for a fictional dev tool |
|
|
|
|
## The 10 Sections
|
|
|
|
1. **Product Overview** — Name, one-liner, category, tech, pricing
|
|
2. **Developer Persona** — Role, seniority, company size, tech stack
|
|
3. **Where They Hang Out** — Reddit, Discord, Twitter, podcasts, conferences
|
|
4. **Problems & Pain Points** — Functional, emotional, trigger moments
|
|
5. **Current Alternatives** — Competitors, DIY, do nothing
|
|
6. **Key Differentiators** — Technical, DX, ecosystem, philosophy
|
|
7. **Verbatim Developer Language** — Exact quotes, not polished copy
|
|
8. **Technical Trust Signals** — GitHub stars, downloads, notable users
|
|
9. **Conversion Actions** — Awareness → Activation → Conversion
|
|
10. **Voice & Tone** — How you sound when talking to developers
|
|
|
|
## Tools
|
|
|
|
- **[Octolens](https://octolens.com)** — Monitor developer conversations across GitHub, Hacker News, Reddit, Stack Overflow, Twitter to capture verbatim language and find where your developers hang out.
|
|
|
|
## Related Skills
|
|
|
|
Skills that reference this context:
|
|
|
|
- `devrel-content`
|
|
- `hacker-news-strategy`
|
|
- `developer-onboarding`
|
|
- `developer-seo`
|
|
- `competitor-tracking`
|