12 KiB
Scenario-Specific Assumption Mining Checklists / 场景专用假设挖掘清单
This file provides structured mining checklists for 8 common scenario types (4 Chinese-native + 4 English-native). Each checklist contains high-frequency hidden assumptions that people in those situations almost never question, plus tailored probing questions to surface them.
When a user's question matches a scenario type, use the corresponding checklist to ensure your Phase 2 (Assumption Mining) is thorough and culturally relevant.
🇨🇳 中文场景
场景一:职业决策(换工作、转行、升职、创业)
高频隐藏假设清单:
- 大公司比小公司更稳定、更安全
- 跳槽一定能涨薪 20% 以上
- 我的技能在市场上是稀缺的 / 有竞争力的
- 35 岁是职业发展的分水岭
- 管理岗比技术岗的天花板更高
- 行业经验比通用能力更重要
- 现在的不满会在换了环境之后消失
- 大厂背景(字节/腾讯/阿里)是职业加速器
- 远程工作会影响职业发展
- 学历(985/211/硕士)对职业发展至关重要
- 做自己喜欢的事就不会觉得累
- 在一个公司待太久会"贬值"
- 只要够努力,什么行业都能做好
- 我的上级/领导对我的评价是客观的
- 体制内一定比体制外稳定
推荐挖掘问题:
- "你说想换工作 — 如果当前公司环境改善 50%,你还想走吗?"
- "你认为自己的核心竞争力是什么?你的同事/猎头也这么认为吗?"
- "你说35岁是门槛 — 你认识几个35岁以上转型成功的案例?"
- "你想进大厂 — 你了解大厂同级别的实际日常工作状态吗?"
- "你说现在是好时机 — 好时机的判断依据是什么?是数据还是感觉?"
场景二:产品方向验证(创业、新功能、业务转型)
高频隐藏假设清单:
- 用户说他们需要这个功能 = 他们会为此付费
- 市场足够大(TAM 看起来很大)
- 我们能比竞品做得更好
- 技术壁垒足够高,竞争者不容易模仿
- 只要产品好,营销不是问题
- 增长会随着时间自然发生
- 我们团队有能力执行这个方向
- 客户的反馈 = 市场需求
- 先入者有优势 / 我们动作要快
- 融资之后就能解决增长问题
- 用户留存率会随着产品完善而提升
- 这个赛道还没有真正的竞争者
- 我们的目标用户和我们自己的画像相似
- 小范围验证的成功可以直接放大
推荐挖掘问题:
- "你说用户需要这个 — 有多少人实际掏了钱?愿望和付费之间差距有多大?"
- "你说市场很大 — 你的可触达市场(SAM)是多少?你能触达的渠道是什么?"
- "你说你们能做得更好 — '更好'具体是什么维度?用户真的在乎这个维度吗?"
- "你说要快速行动 — 在这个领域,速度真的比深度重要吗?"
- "你的竞品分析里,有没有包括'用户目前的替代方案'(包括 Excel 和不作为)?"
场景三:消费选择(买房、投资、重大消费)
高频隐藏假设清单:
- 房价长期来看一定会涨
- 学区房是刚需,不买孩子就输在起跑线
- 租房是"帮别人还房贷",买房才是资产
- 保险是必须的 / 买越多越好
- 存钱比投资更安全
- 黄金/房产是最好的抗通胀资产
- 大品牌一定质量更好
- 越贵的东西越保值
- 投资要分散,鸡蛋不放一个篮子
- 提前还贷一定比投资划算
- 有车/有房才算"安顿下来"
- 消费升级是生活品质提高的标志
- 早买早享受,晚买有折扣但错过了使用时间
推荐挖掘问题:
- "你说房价会涨 — 你参考的是过去20年的数据。未来20年的人口结构和经济增速一样吗?"
- "你说学区房是刚需 — '孩子教育'具体需要学区房解决什么问题?有没有替代方案?"
- "你说租房不值 — 你算过同地段租房+投资差额 vs 买房+还贷的 30 年总成本吗?"
- "这笔消费给你的满足感预计能持续多久?"
- "如果你不做这笔消费,你最担心什么?这个担心是真实风险还是社会压力?"
场景四:认知信念质疑(人生观、价值观、方法论)
高频隐藏假设清单:
- 努力一定有回报(方向不对的努力呢?)
- 年轻就该拼,老了才享受
- 稳定才是最重要的
- 读书/学历改变命运
- 社交人脉 = 个人实力的外延
- 时间管理 = 效率提升(忙和有效是两回事)
- 情绪化是不成熟的表现
- 成功人士的方法论可以复制
- 坚持就对了(沉没成本?)
- 先苦后甜 / 延迟满足一定更好
- 别人的评价是衡量自身价值的重要指标
- 选择比努力重要(但选择能力也是通过努力培养的)
- 信息越多决策越好
- 理性决策一定优于直觉
推荐挖掘问题:
- "你说努力一定有回报 — 你指的是哪种努力?你怎么定义'回报'?"
- "你说稳定最重要 — 稳定的成本是什么?你放弃了什么来换取稳定?"
- "你说要延迟满足 — 延迟到什么时候?你怎么知道那个未来一定更好?"
- "你说信息越多决策越好 — 你最近哪次重大决策是因为信息太多而犹豫不决的?"
- "你从谁那里学到这个信念的?他们当时的处境和你现在一样吗?"
🇺🇸 English Scenarios
Scenario 5: Career Decisions (Job Change, Career Pivot, Promotion)
High-Frequency Hidden Assumptions:
- A bigger company is always safer and more stable
- I need an MBA / advanced degree to advance to leadership
- Remote work will hurt my career progression
- I'm too old to switch industries (the "ageism" assumption)
- My current skills are highly transferable to any industry
- Higher pay = better career move
- I need to "pay my dues" before I can lead
- The job market is either "hot" or "cold" — binary thinking
- My manager's opinion reflects the company's opinion of me
- Staying at one company too long looks bad on a resume
- I should follow my passion and the money will follow
- A title promotion equals real career growth
- Networking is the most important career skill
- I need to have a 5-year plan
Recommended Probing Questions:
- "You say you want to switch jobs — if your current role improved 50%, would you still leave?"
- "You say you're too old — how many people in your target industry are your age or older?"
- "You say remote work hurts career growth — what evidence do you have beyond anecdotes?"
- "You say higher pay is better — what's the total compensation including work-life balance, learning, and stress?"
- "Who told you that you need an MBA? Do they have one? Did it work for them the way they claim?"
Scenario 6: Business & Product Validation (Startup, New Feature, Pivot)
High-Frequency Hidden Assumptions:
- If we build it, they will come
- The TAM (Total Addressable Market) is $X billion — therefore we'll get a slice
- We have a first-mover advantage
- Our technology is our moat
- Users will switch from their current solution because ours is "better"
- A successful MVP means the product will scale
- Our target user profile matches our own profile
- Competitor analysis = looking at direct competitors only (ignoring spreadsheets, email, or doing nothing)
- Growth will come organically once the product is ready
- Venture funding will solve our growth problem
- Customer interviews = validated demand
- B2B sales cycles are predictable and repeatable
- We can outexecute the incumbents because we're more agile
- Monthly active users = product-market fit
Recommended Probing Questions:
- "You say users need this — how many have actually paid? Wishing and paying are very different."
- "You say the market is huge — what's your SAM? What channels can you actually reach?"
- "You say you have a moat — can a well-funded competitor replicate it in 6 months?"
- "You say you validated with an MVP — how many users stayed after 3 months?"
- "Your competitor analysis includes 'doing nothing' as an alternative, right?"
Scenario 7: Financial & Life Decisions (Property, Investing, Major Purchases)
High-Frequency Hidden Assumptions:
- Real estate always appreciates in the long run
- Renting is "throwing money away"
- Diversification eliminates risk
- I need $X million to retire comfortably
- Index funds are always the safest long-term investment
- Buying a house is a better investment than renting + investing the difference
- Student loans are always "good debt"
- I should maximize my 401k/pension before doing anything else
- Insurance is always worth the premium
- Early retirement = success
- A financial advisor always has my best interests in mind
- More expensive = better quality (cars, education, healthcare)
- Debt is always bad
- I need to own assets to build wealth
Recommended Probing Questions:
- "You say real estate always goes up — are you using 1980-2020 data? What about Japan 1990-2020?"
- "You say renting is wasting money — have you calculated rent + invest vs buy + mortgage over 30 years?"
- "You say you need $X to retire — how did you arrive at that number? What lifestyle does it assume?"
- "You say index funds are safest — safest compared to what? Over what time horizon?"
- "Your financial advisor — do they earn commissions on the products they recommend?"
Scenario 8: Belief & Worldview Audit (Values, Methodology, Life Philosophy)
High-Frequency Hidden Assumptions:
- Hard work always pays off (what about direction?)
- Follow your passion and you'll never work a day (survivorship bias?)
- Failure is always the best teacher (only if you extract the right lesson)
- More data = better decisions (analysis paralysis is real)
- Rational thinking is always superior to intuition
- Success is primarily about talent/intelligence
- Consistency beats intensity (in what contexts?)
- You should always play to your strengths (what about critical weaknesses?)
- The best time to start was yesterday (urgency bias)
- Compounding effects mean small habits always work (linear vs threshold effects)
- Being busy = being productive
- Feedback from others is essential for growth (which others? what kind of feedback?)
- You can learn anything with enough time
- Meritocracy exists — the best work gets recognized
Recommended Probing Questions:
- "You say hard work pays off — in what domains? Can you name a case where hard work in the wrong direction made things worse?"
- "You say follow your passion — how many people do you know who followed their passion and failed? How would you know?"
- "You say more data is better — when was the last time you delayed a decision because you had too much data?"
- "You say the best time to start was yesterday — what if starting too early, before you're ready, actually increases failure risk?"
- "Where did you learn this belief? What was the context? Does that context match yours?"
How to Use These Checklists / 使用方法
- Identify the scenario type from the user's question
- Use the checklist as a mining guide — not all assumptions will apply to every user, but scan through them systematically
- Prioritize culturally-specific assumptions — a Chinese user asking about career decisions will have very different hidden assumptions than an American user
- Combine with organic mining — the checklist is a starting point, not a ceiling. Always mine for assumptions unique to the user's specific situation
- Use the probing questions to surface assumptions the user can't articulate directly