95 lines
4.1 KiB
Markdown
95 lines
4.1 KiB
Markdown
---
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name: seo-aeo-content-cluster
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description: "Builds a topical authority map with a pillar page, prioritised cluster articles, content types, internal link map, and content gap analysis. Activate when the user wants to build a content cluster, topic map, or content strategy."
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risk: safe
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source: community
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date_added: "2026-04-01"
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---
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# SEO-AEO Content Cluster
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## Overview
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Maps out a complete topical authority structure around a pillar keyword. Produces a pillar page definition, 8–15 cluster articles sorted into Priority 1/2/3 tiers, a content type for each, an internal link map, and a content gap analysis identifying AEO opportunities competitors are missing.
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Part of the [SEO-AEO Engine](https://github.com/mrprewsh/seo-aeo-engine).
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## When to Use This Skill
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- Use when building topical authority around a new subject
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- Use when you need to know what to write next to support a pillar page
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- Use when planning a content calendar for a niche
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- Use when you want to identify AEO content gaps competitors are missing
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## How It Works
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### Step 1: Define the Pillar Page
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Set the primary keyword, target audience, and word count target (2500–4000 words) for the pillar page that anchors the cluster.
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### Step 2: Generate Cluster Articles
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Produce 8–15 subtopics sorted into three priority tiers:
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- **Priority 1** — High volume, clear intent. Write these first.
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- **Priority 2** — Medium volume, long-tail focus. Write second.
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- **Priority 3** — Low volume, high conversion intent. Write last.
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Assign each article a unique keyword, content type, search intent, and link map.
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### Step 3: Build Internal Link Map
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Every cluster article must link back to the pillar page. No orphan articles. Show the full tree of relationships.
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### Step 4: Run Content Gap Analysis
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Identify angles that competitors likely miss — especially question-based AEO opportunities that AI engines commonly surface.
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## Examples
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### Example: Automated Budgeting Cluster
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Pillar: The Complete Guide to Automated Budgeting
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Priority 1:
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How to Build a Budget That Actually Works | how-to guide
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Best Budgeting Apps Compared | comparison
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What Is Zero-Based Budgeting? | explainer ← AEO priority
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Priority 2:
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4. How to Automate Your Savings in 3 Steps | how-to guide
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5. Budgeting for Millennials: What Nobody Tells You | opinion
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Link Map:
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Pillar ← Article 1, 2, 3, 4, 5
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Article 1 ↔ Article 4
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Article 2 → Article 3
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AEO Priority:
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★ Article 3 — "What Is" format has highest AI extraction probability
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★ Article 2 — comparison table will be lifted for product queries
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## Best Practices
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- ✅ **Do:** Assign every cluster article a unique target keyword — no overlap
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- ✅ **Do:** Include at least one FAQ page and one comparison article in every cluster
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- ✅ **Do:** Flag the 2 highest AEO-opportunity articles for priority writing
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- ❌ **Don't:** Let any article become an orphan — every article links to at least one other
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- ❌ **Don't:** Target the same keyword on both the pillar and a cluster article
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## Common Pitfalls
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- **Problem:** Cluster articles all target similar keywords and cannibalise each other
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**Solution:** Run a uniqueness check — every article needs a distinct keyword with no semantic overlap.
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- **Problem:** No AEO content in the cluster
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**Solution:** At least 2 articles must be structured as direct-answer pages (FAQ or "What Is" explainer).
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## Related Skills
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- `@seo-aeo-keyword-research` — provides the keyword foundation for the cluster
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- `@seo-aeo-blog-writer` — writes the Priority 1 cluster articles
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- `@seo-aeo-internal-linking` — builds the detailed link map from cluster output
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## Additional Resources
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- [SEO-AEO Engine Repository](https://github.com/mrprewsh/seo-aeo-engine)
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- [Full Content Cluster SKILL.md](https://github.com/mrprewsh/seo-aeo-engine/blob/main/.agent/skills/content-cluster/SKILL.md)
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## Limitations
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- Use this skill only when the task clearly matches the scope described above.
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- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
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- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
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