98 lines
2.9 KiB
Markdown
98 lines
2.9 KiB
Markdown
---
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name: ckm:brand
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description: Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
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argument-hint: "[update|review|create] [args]"
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metadata:
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author: claudekit
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version: "1.0.0"
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---
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# Brand
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Brand identity, voice, messaging, asset management, and consistency frameworks.
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## When to Use
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- Brand voice definition and content tone guidance
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- Visual identity standards and style guide development
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- Messaging framework creation
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- Brand consistency review and audit
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- Asset organization, naming, and approval
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- Color palette management and typography specs
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## Quick Start
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**Inject brand context into prompts:**
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```bash
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node scripts/inject-brand-context.cjs
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node scripts/inject-brand-context.cjs --json
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```
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**Validate an asset:**
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```bash
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node scripts/validate-asset.cjs <asset-path>
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```
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**Extract/compare colors:**
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```bash
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node scripts/extract-colors.cjs --palette
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node scripts/extract-colors.cjs <image-path>
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```
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## Brand Sync Workflow
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```bash
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# 1. Edit docs/brand-guidelines.md (or use /brand update)
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# 2. Sync to design tokens
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node scripts/sync-brand-to-tokens.cjs
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# 3. Verify
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node scripts/inject-brand-context.cjs --json | head -20
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```
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**Files synced:**
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- `docs/brand-guidelines.md` → Source of truth
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- `assets/design-tokens.json` → Token definitions
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- `assets/design-tokens.css` → CSS variables
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## Subcommands
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| Subcommand | Description | Reference |
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|------------|-------------|-----------|
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| `update` | Update brand identity and sync to all design systems | `references/update.md` |
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## References
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| Topic | File |
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|-------|------|
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| Voice Framework | `references/voice-framework.md` |
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| Visual Identity | `references/visual-identity.md` |
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| Messaging | `references/messaging-framework.md` |
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| Consistency | `references/consistency-checklist.md` |
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| Guidelines Template | `references/brand-guideline-template.md` |
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| Asset Organization | `references/asset-organization.md` |
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| Color Management | `references/color-palette-management.md` |
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| Typography | `references/typography-specifications.md` |
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| Logo Usage | `references/logo-usage-rules.md` |
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| Approval Checklist | `references/approval-checklist.md` |
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## Scripts
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| Script | Purpose |
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|--------|---------|
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| `scripts/inject-brand-context.cjs` | Extract brand context for prompt injection |
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| `scripts/sync-brand-to-tokens.cjs` | Sync brand-guidelines.md → design-tokens.json/css |
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| `scripts/validate-asset.cjs` | Validate asset naming, size, format |
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| `scripts/extract-colors.cjs` | Extract and compare colors against palette |
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## Templates
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| Template | Purpose |
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|----------|---------|
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| `templates/brand-guidelines-starter.md` | Complete starter template for new brands |
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## Routing
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1. Parse subcommand from `$ARGUMENTS` (first word)
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2. Load corresponding `references/{subcommand}.md`
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3. Execute with remaining arguments
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