playbook/ui-ux-pro-max/.claude/skills/design-system/data/slide-copy.csv

1	id	formula_name	keywords	components	use_case	example_template	emotion_trigger	slide_type	source
2	1	AIDA	aida, attention, interest, desire, action	Attention→Interest→Desire→Action	Lead-gen CTAs general persuasion	{Attention hook} → {Interesting detail} → {Desirable outcome} → {Action step}	Curiosity→Engagement→Want→Urgency	CTA slides	Classic copywriting 1898
3	2	PAS	pas, problem, agitation, solution, dan kennedy	Problem→Agitate→Solution	Sales pages problem slides most reliable	You're struggling with {problem}. It's costing you {agitation}. {Solution} fixes this.	Frustration→Fear→Relief	Problem slides	Dan Kennedy
4	3	4Ps	4ps, promise, picture, proof, push, ray edwards	Promise→Picture→Proof→Push	Home pages lead-gen	{Promise benefit} → {Picture future state} → {Proof it works} → {Push to act}	Hope→Vision→Trust→Action	Solution slides	Ray Edwards
5	4	Before-After-Bridge	bab, before, after, bridge, transformation	Before→After→Bridge	Transformation case studies	Before: {old state}. After: {new state}. Bridge: {how to get there}	Pain→Pleasure→Path	Before/after slides	Copywriting classic
6	5	QUEST	quest, qualify, understand, educate, stimulate, transition	Qualify→Understand→Educate→Stimulate→Transition	Matching solution to prospect	{Qualify audience} → {Show understanding} → {Educate on solution} → {Stimulate desire} → {Transition to CTA}	Recognition→Empathy→Learning→Excitement	Educational slides	Michel Fortin
7	6	Star-Story-Solution	star, story, solution, narrative	Star→Story→Solution	Personality brands info products	{Introduce character} → {Tell their struggle} → {Reveal their solution}	Connection→Empathy→Hope	Case study slides	CopyHackers
8	7	Feature-Advantage-Benefit	fab, feature, advantage, benefit	Feature→Advantage→Benefit	Feature explanations product slides	{Feature name}: {What it does} → {Why that matters} → {How it helps you}	Curiosity→Understanding→Desire	Feature slides	Sales training classic
9	8	What If	what if, imagination, possibility, hook	What if + Possibility	Opening hooks vision slides	What if you could {desirable outcome} without {common obstacle}?	Wonder→Possibility	Title problem slides	Headline formula
10	9	How To	how to, tutorial, guide, instruction	How to + Specific outcome	Educational actionable content	How to {achieve specific result} in {timeframe or steps}	Curiosity→Empowerment	Educational slides	Headline formula
11	10	Number List	number, list, reasons, ways, tips	Number + Topic + Promise	Scannable benefit lists	{Number} {Ways/Reasons/Tips} to {achieve outcome}	Curiosity→Completeness	Feature summary slides	Content marketing
12	11	Question Hook	question, hook, curiosity, engagement	Question that implies answer	Opening engagement slides	{Question that reader answers yes to}? Here's how.	Recognition→Curiosity	Opening slides	Rhetorical technique
13	12	Proof Stack	proof, evidence, credibility, stats	Stat→Source→Implication	Building credibility trust	{Impressive stat} (Source: {credible source}). This means {implication for audience}.	Trust→Validation	Traction proof slides	Social proof theory
14	13	Future Pacing	future, vision, imagine, picture this	Imagine + Future state	Vision and aspiration slides	Imagine: {desirable future scenario}. That's what {solution} delivers.	Aspiration→Desire	Solution CTA slides	NLP technique
15	14	Social Proof	social proof, testimonial, customers, trust	Who + Result + Quote	Credibility through others	{Customer name} increased {metric} by {amount}. '{Quote about experience}'	Trust→FOMO	Testimonial slides	Robert Cialdini
16	15	Scarcity Urgency	scarcity, urgency, limited, deadline, fomo	Limited + Deadline + Consequence	Driving action urgency	Only {quantity} available. Offer ends {date}. {Consequence of missing out}.	Fear of loss→Action	CTA closing slides	Cialdini influence
17	16	Cost of Inaction	cost, inaction, consequence, loss	Current cost + Future cost + Comparison	Motivating change	Every {timeframe} without {solution} costs you {quantified loss}. That's {larger number} per year.	Loss aversion→Urgency	Problem agitation slides	Loss aversion psychology
18	17	Simple Benefit	benefit, value, outcome, result	You get + Specific benefit	Clear value communication	{Solution}: You get {specific tangible benefit}.	Clarity→Desire	Any slide	Direct response
19	18	Objection Preempt	objection, concern, but, however, faq	Objection + Response + Proof	Handling concerns proactively	You might think {objection}. Actually, {counter with proof}.	Doubt→Resolution	FAQ objection slides	Sales training
20	19	Comparison Frame	comparison, versus, than, better, alternative	Us vs Them + Specific difference	Competitive positioning	{Competitor approach}: {limitation}. {Our approach}: {advantage}.	Evaluation→Preference	Comparison slides	Positioning strategy
21	20	Pain-Claim-Gain	pcg, pain, claim, gain	Pain point→Bold claim→Specific gain	Concise value proposition	{Pain point}? {Bold claim about solution}. Result: {specific gain}.	Frustration→Hope→Excitement	Problem/solution slides	Copywriting framework
22	21	One Thing	one thing, single, focus, key	The one thing + Why it matters	Focus and clarity	The #1 thing {audience} needs to {outcome} is {one thing}.	Focus→Clarity	Key message slides	Gary Keller concept
23	22	Riddle Open	riddle, mystery, puzzle, question	Mystery + Reveal + Implication	Engagement through curiosity	{Intriguing mystery or paradox}. The answer: {reveal}. For you: {implication}.	Mystery→Insight	Opening slides	Storytelling technique
24	23	Hero Journey	hero, journey, transformation, story	Ordinary→Call→Challenge→Triumph	Narrative structure	{Character in ordinary world} → {Discovers challenge} → {Overcomes with solution} → {Achieves transformation}	Identification→Tension→Triumph	Full deck structure	Joseph Campbell
25	24	Value Stack	value, stack, bundle, worth	Component + Value → Total value	Justifying price/investment	{Item 1} (Worth ${X}) + {Item 2} (Worth ${Y}) + ... = Total value ${Z}. Your investment: ${actual price}.	Value perception	Pricing offer slides	Info product marketing
26	25	Power Statement	power, statement, bold, declaration	Bold declaration + Supporting fact	Authority and confidence	{Bold declaration}. {Supporting evidence or fact}.	Confidence→Trust	Key message slides	Thought leadership