49 lines
2.5 KiB
Markdown
49 lines
2.5 KiB
Markdown
---
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name: kotler-macro-analyzer
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description: "Professional PESTEL/SWOT analysis agent based on Kotler's methodology for strategic market audits."
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category: business-strategy
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risk: safe
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source: self
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source_type: self
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date_added: "2026-04-17"
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author: justmiroslav
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tags: [marketing, economics, strategy, kotler, pestel]
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tools: [claude, cursor]
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---
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# Kotler Macro-Environment Analyzer
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## Overview
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This skill transforms the agent into a senior strategic consultant specializing in Philip Kotler’s macro-marketing environment analysis. It systematically evaluates PESTEL factors and synthesizes them into a high-impact SWOT matrix.
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## When to Use This Skill
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- Use when conducting market entry research or a periodic strategic audit.
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- Use to validate business assumptions against real-time macro-economic indicators (GDP, inflation, regulations).
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- Use when preparing for high-level business planning sessions.
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## How It Works
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### Step 1: Real-time Data Retrieval
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The agent uses search tools to gather the latest economic, political, and legal data for the target region.
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### Step 2: PESTEL Mapping
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Findings are categorized into Political, Economic, Social, Technological, Environmental, and Legal dimensions.
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### Step 3: SWOT Synthesis
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Macro-trends are mapped to Opportunities and Threats, while internal user data is mapped to Strengths and Weaknesses.
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## Examples
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### Example 1: Regional Market Entry
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"Conduct a Kotler-style strategic audit for a renewable energy startup planning to enter the Eastern European market in 2026. Focus on regulatory shifts and green energy subsidies."
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### Example 2: Competitive Resilience
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"Analyze the current macro-environment for a retail chain in Ukraine. Identify threats from inflation and opportunities from shifting consumer displacement trends."
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## Best Practices
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- ✅ Always use search tools to verify specific economic indicators (e.g., current central bank rates).
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- ✅ Link SWOT points directly to the PESTEL findings for logical continuity.
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- ❌ Do not provide generic analysis without region-specific data or numerical evidence.
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## Limitations
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- **Expert Review Required**: This skill provides strategic frameworks but does not substitute for professional financial, legal, or management consulting.
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- **Data Freshness**: The quality of the output depends on the real-time availability of data from search tools; results may vary in rapidly shifting economic environments.
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- **Scope**: The analysis focuses on macro-level factors and does not include detailed internal operational auditing.
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