141 lines
4.9 KiB
Markdown
141 lines
4.9 KiB
Markdown
---
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name: seo-plan
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description: >
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Strategic SEO planning for new or existing websites. Industry-specific
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templates, competitive analysis, content strategy, and implementation
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roadmap. Use when user says "SEO plan", "SEO strategy", "content strategy",
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"site architecture", or "SEO roadmap".
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risk: unknown
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source: "https://github.com/AgriciDaniel/claude-seo"
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date_added: "2026-03-21"
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user-invokable: true
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argument-hint: "[business-type]"
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allowed-tools:
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- Read
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- Grep
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- Glob
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- Bash
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- WebFetch
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- Write
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---
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# Strategic SEO Planning
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## When to Use
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- Use when building an SEO strategy or roadmap for a new or existing site.
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- Use when planning content, architecture, and implementation phases together.
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- Use when the user asks for an SEO plan rather than a point-in-time audit.
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## Process
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### 1. Discovery
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- Business type, target audience, competitors, goals
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- Current site assessment (if exists)
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- Budget and timeline constraints
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- Key performance indicators (KPIs)
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### 2. Competitive Analysis
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- Identify top 5 competitors
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- Analyze their content strategy, schema usage, technical setup
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- Identify keyword gaps and content opportunities
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- Assess their E-E-A-T signals
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- Estimate their domain authority
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### 3. Architecture Design
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- Load industry template from `assets/` directory
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- Design URL hierarchy and content pillars
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- Plan internal linking strategy
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- Sitemap structure with quality gates applied
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- Information architecture for user journeys
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### 4. Content Strategy
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- Content gaps vs competitors
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- Page types and estimated counts
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- Blog/resource topics and publishing cadence
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- E-E-A-T building plan (author bios, credentials, experience signals)
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- Content calendar with priorities
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### 5. Technical Foundation
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- Hosting and performance requirements
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- Schema markup plan per page type
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- Core Web Vitals baseline targets
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- AI search readiness requirements
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- Mobile-first considerations
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### 6. Implementation Roadmap (4 phases)
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#### Phase 1: Foundation (weeks 1-4)
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- Technical setup and infrastructure
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- Core pages (home, about, contact, main services)
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- Essential schema implementation
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- Analytics and tracking setup
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#### Phase 2: Expansion (weeks 5-12)
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- Content creation for primary pages
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- Blog launch with initial posts
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- Internal linking structure
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- Local SEO setup (if applicable)
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#### Phase 3: Scale (weeks 13-24)
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- Advanced content development
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- Link building and outreach
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- GEO optimization
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- Performance optimization
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#### Phase 4: Authority (months 7-12)
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- Thought leadership content
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- PR and media mentions
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- Advanced schema implementation
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- Continuous optimization
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## Industry Templates
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Load from `assets/` directory:
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- `saas.md`: SaaS/software companies
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- `local-service.md`: Local service businesses
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- `ecommerce.md`: E-commerce stores
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- `publisher.md`: Content publishers/media
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- `agency.md`: Agencies and consultancies
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- `generic.md`: General business template
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## Output
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### Deliverables
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- `SEO-STRATEGY.md`: Complete strategic plan
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- `COMPETITOR-ANALYSIS.md`: Competitive insights
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- `CONTENT-CALENDAR.md`: Content roadmap
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- `IMPLEMENTATION-ROADMAP.md`: Phased action plan
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- `SITE-STRUCTURE.md`: URL hierarchy and architecture
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### KPI Targets
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| Metric | Baseline | 3 Month | 6 Month | 12 Month |
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|--------|----------|---------|---------|----------|
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| Organic Traffic | ... | ... | ... | ... |
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| Keyword Rankings | ... | ... | ... | ... |
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| Domain Authority | ... | ... | ... | ... |
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| Indexed Pages | ... | ... | ... | ... |
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| Core Web Vitals | ... | ... | ... | ... |
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### Success Criteria
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- Clear, measurable goals per phase
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- Resource requirements defined
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- Dependencies identified
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- Risk mitigation strategies
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## DataForSEO Integration (Optional)
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If DataForSEO MCP tools are available, use `dataforseo_labs_google_competitors_domain` and `dataforseo_labs_google_domain_intersection` for real competitive intelligence, `dataforseo_labs_bulk_traffic_estimation` for traffic estimates, `kw_data_google_ads_search_volume` and `dataforseo_labs_bulk_keyword_difficulty` for keyword research, and `business_data_business_listings_search` for local business data.
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## Error Handling
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| Scenario | Action |
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|----------|--------|
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| Unrecognized business type | Fall back to `generic.md` template. Inform user that no industry-specific template was found and proceed with the general business template. |
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| No website URL provided | Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL. |
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| Industry template not found | Check `assets/` directory for available templates. If the requested template file is missing, use `generic.md` and note the missing template in output. |
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## Limitations
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- Use this skill only when the task clearly matches the scope described above.
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- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
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- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
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